July 26th, 2025

Model Context Protocol (MCP) is an open standard developed by Anthropic that's fundamentally changing how AI agents access enterprise data and tools. Think of MCP as a universal translator that enables AI agents to communicate with databases, APIs, and business applications using a standardized interface.
Now RevOps teams can easily connect internal datasets and data sources, from internal warehouse tables to all the SaaS apps in the revenue tech stack to the Poggio context engine. Poggio proactively learns how to use these novel MCP tools, bypassing brittle prompt and agent engineering that would normally be required. The result? Unprecedented synthesis of the inside and outside views of your customers, ready for consumption by your sales team and sales agents.